’Tis the season where our feeds are flooded with planning posts to help drive your strategy for the year ahead. While inherently insightful or inspirational, these articles have one thing in common: they often disregard the importance of legal protection for yourself, your agency, your clients and your work. I get it. It’s stressful. It’s [...]
By: Sharon Toerek, Principal, Toerek Law and Author, the Agency Protection System It’s a modern reality for all agencies that engaging freelancers and independent contractors is necessary from time to time to meet your clients’ work needs without permanently inflating the agency’s headcount, or to temporarily add expertise that the agency might not have in-house. [...]
By: Sharon Toerek, Principal, Toerek Law and Author, the Agency Protection System One challenging legal issues all agencies face is documenting their business relationship with the client. Agencies struggle at this stage for a number of reasons: because they want to be protected without being “off-putting” to the Client; appear professional but not overwhelming in [...]
By: Sharon Toerek, Principal, Toerek Law and Author, the Agency Protection System If your agency performs a lot of branding assignments, it’s very likely that at some point you’ve dealt with a trademark law challenge – maybe a brand that you proposed and your client wanted loved was unavailable, or perhaps neither the agency nor [...]
By: Sharon Toerek, Principal, Toerek Law and Author, the Agency Protection System One of the most challenging times for agencies is the first business relationship or project with a client. It’s exciting to land new clients, or to get new business with existing clients. Your team is eager to get started, and so is the [...]
By: Sharon Toerek, Principal, Toerek Law and Author, the Agency Protection System One of the areas where agencies are the most vulnerable, and about which I get the most questions from my agency clients, is during the new business process. Agencies want to strike the right balance between demonstrating their talent and ideas to a [...]
By: Sharon Toerek, Principal, Toerek Law and Author, the Agency Protection System I’m confident that nearly all of your agency’s clients are expecting you to make recommendations that include integrated marketing tactics, including, especially, the use of social media. The challenges for agencies who execute social media strategies, though, are significant. First, many agencies don’t [...]
By: Sharon Toerek, Principal, Toerek Law and Author, the Agency Protection System One of the areas where agencies struggle is using a solid agreement for client website development work. In this post, I’ll share with you my top tips for creating a website development agreement that can help protect your agency. We’ll cover: When to [...]
