THE BRANDING PROCESS AND TRADEMARK CONSIDERATIONS

Why trademark protection is vital to your Clients and your relationship with them

The logos, taglines and identity you create for your clients are essential to their brand presence and business results. Protecting those assets is essential, as well.

Is your Agency doing enough to help ensure that your clients’ brand trademarks are legally protected? Are you taking the necessary steps to help them avoid future claims of trademark infringement, such as early trademark clearance?

In this section, we help you understand the entire trademark process – from clearance to application, then maintenance and monitoring. It’s information you need to help your clients make sure their brands are secure. And you’ll look like a valuable partner to them in the process.

We cover:

  • Frequently Asked Trademark Questions
  • Trademark Protection Steps
  • Branding Considerations for Strong Trademarks

Sample Tools:

  • Trademark Clearance and Protection Model Timeline
  • Trademark Protection Workflow Checklist
  • Trademark Clearance Resource List
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