Does your Agency worry about protecting your ideas and concepts during the new business process?
If you’re like most Agencies, you welcome the opportunity to present concepts and ideas to potential new clients. Sometimes, you might even take a chance by creating “spec” work during a new business pitch. It’s your chance to showcase your talents and shine.
The question is – are you giving away the rights to your work in the process?
In this section of the APS, we’ll show you how to take the proper steps to protect your intellectual property, so that potential clients can’t use your concepts and ideas, or share them other Agencies. We’ll show you how to use tools like nondisclosure agreements and IP ownership clauses to make sure your Agency isn’t vulnerable after the pitch has ended.
We cover:
- Nondisclosure agreements
- Confidentiality clauses in new business pitch documents
- Intellectual property ownership clauses in new business pitch documents
- Copyright ownership notices in new business pitch materials
- Negotiation of work rights in advance.
Sample Tools:
- Mutual Nondisclosure Agreement
- Confidentiality Clause (to insert into Client Agreement)
- Intellectual Property Rights Clause (to insert into Client Agreement)
- Combined Confidentiality and Intellectual Property Rights Ownership Clause (insert in Proposal or Assets)
- Rights Ownership and Consideration Clause for New Business Materials (insert in Proposal or Mutual Nondisclosure Agreement)