Create new revenue streams with your Agency’s intellectual capital
It’s tempting for your Agency to consider itself a service business. But Agencies are actually in the business of creating great amounts of intellectual capital, constantly.
Over the years, your Agency has probably developed many pieces of intellectual property, such as: propriety processes, research data, software and technologies, or unexecuted creative concepts. Or perhaps the Agency has used its deep client industry expertise to create original content or tools.
All of these assets can add value to your Agency. In this section, we show you how to take inventory of your Intellectual Property, and we share strategies to help you achieve the greatest financial benefit from it.
We cover:
- Auditing the Agency’s Intellectual Property
- Protecting Agency IP
- How to Monetize Agency IP
Sample Tools:
- Agency IP Audit Process Checklist
- Model IP Asset License Agreement
- Model IP Licensing Terms and Conditions