Execute a great content marketing or social media campaign, and keep the Agency (and your Clients) out of legal trouble.
It’s exciting and creatively fulfilling for your Agency to execute social media campaigns or content marketing strategies for clients. It’s also equally challenging to keep on the right side of marketing rules and regulations when you engage in these tactics.
Does your Agency’s team understand the Federal Trade Commission’s rules on disclosure and transparency when executing a social media campaign?
Can the Agency help guide its clients on the appropriate social media and content marketing policies to implement to keep all parties on the right side of the law?
How does the Agency handle the use or publication of third-party content on the client’s social media channels or in its content marketing?
We cover:
- The Top Areas of Legal Compliance in Content Marketing
- Content Marketing Process Tips
- How to Stay Out of Legal Trouble with Social Media
Sample Tools:
- Sample Social Media Policy
- Sample Content Marketing Policy
- Blogger/Contributor Policy and Agreement
- Rights Authorization for Third Party Content